ATBCal.com Redesign Concepts

Six distinct design directions for the new Accounting & Tax Brokerage website. Each concept explores a different visual language, layout strategy, and user experience approach while maintaining the core brand identity and business goals.

Classic Professional Elegant Editorial Compact Utility Dashboard Terminal Seller-First Editorial Modern

Classic Professional

Inter + Playfair Display · Traditional brokerage aesthetic

A refined, traditional approach with serif headlines, a full-bleed hero with trust stats, card-based listings, and generous whitespace. Communicates authority and established credibility.

Serif headlines Full-bleed hero Card layout Trust bar

Elegant Editorial

DM Sans + Cormorant Garamond · Magazine-inspired layout

A sophisticated, magazine-inspired design with an asymmetric hero featuring floating listing cards, a map + sidebar listings layout, and refined typography. Balances elegance with conversion focus.

Asymmetric hero Floating cards Map sidebar Refined type

Compact Utility

IBM Plex Sans + Plex Mono · Dense, information-first

A utilitarian, information-dense approach with a top bar, compact hero, and a table-based listings view. Prioritizes speed-to-information and functional efficiency over visual flourish.

Top bar Compact hero Table layout Info-dense

Dashboard Terminal

JetBrains Mono + Inter · Data-driven dashboard aesthetic

A bold, data-first design inspired by terminal dashboards. Features a sidebar navigation, monospaced data displays, pill-style status badges, and a compact grid layout that feels like a live deal tracker.

Sidebar nav Monospace data Status pills Dark sidebar

Seller-First Conversion

DM Sans + DM Serif Display · Seller-focused with valuation calculator

A conversion-optimized design that prioritizes sellers with an inline valuation calculator, a spreadsheet-style listings panel with filter/sort toolbar, numbered process steps, and prominent seller CTAs throughout.

Valuation calculator Spreadsheet listings Process steps Seller CTA

Editorial Modern

Instrument Serif + Space Grotesk · Bento grid with editorial voice

A bold, contemporary design with an asymmetric hero featuring animated counters, bento-grid listings, an accordion-based seller section, and a distinctive coral + navy color palette. Strong editorial voice with premium feel.

Bento grid Animated counters Accordion Coral accent